August 2018

The Online Meeting Point for Producers, Scriptwriters and all talents

UX CHALLENGE

La Maison des Scenaristes is an association with the objective to gather producers and scriptwriters at festivals such as Cannes, Clermont-Ferrand, and Paris Court Devant. They have created WeFilmGood with the same objective but on an online platform in order to overcome all barriers of location, language, culture, etc. They want to open this platform to all public and make it an industry-specific professional network. 

How might we help talents in the audiovisual industry to create, connect and collaborate together without any barriers?

UX SOLUTION

The solution consisted of a complete redesign of the platform and adding new features such as an advanced and efficient search tool for both pitches and people and also a messaging tool to ease communication about projects and to network.

PROCESS

competitive analysis

user research

Thorough research about the users was essential to understand their current pain points on the platform and also to listen to their wishes. As the client's brief was about developing a professional network, another focus of my questions was their current networking practices and online habits. 

There were 133 survey respondents (81 scriptwriters, 35 directors, 5 producers, and 12 other professionals). Interviews were done with 2 scenarists and 1 actor.

I focused my design on two main personas: a producer and a scenarist. And their user flows. This way I could build two major parts of the platform. The first one would be on the Pitch Library and the second, on the People Networking pages.

MID FIDELITY WIREFRAME

INSPIRATIONS

I had pop art colors as design inspirations. I also wanted to redesign the website by giving it a fresher and more modern look. The previous design of the site and the platform (after login) were all dark. However, now that they want to open to all public, I used a lighter background with whites, light greys, and shades. This decision was well-received during the user tests.

the OUTCOME

HIGH FIDELITY WIREFRAME

For both user flows, I had to design 3 main parts of the platform: Pitch Library, People Networking page, and the Messaging page. For the first ones, I used a lot of cards as every pitch is represented by a card and I used the real estate of the cards as much efficiency as possible because these are yet unknown works and cannot be only represented by a simple picture. A producer needs to see more details at first sight.

I redesigned the T&Cs page in order to make it easier to read and clear for the users because there are clauses about producer liabilities if a project is signed via this platform. Hence I also made it in red the most important clause. I also kept the option to download the contract as pdf.

I made the projects page darker since this is where the user spends most of its time watching the video pitch. So a good reference to movie theater could be kept on this page.

BEFORE & AFTER

PROTOTYPE

learnings

This project thought me that as a UX Designer, especially with a business background I should be able to manage the business contradictions with the user needs. On this project, I could manage this by sometimes convincing the client that user needs are essentials for a good experience, and also sometimes by compromising from some of the user needs. That being said, even in contradictory views, I was able to find intermediate solutions that would be more compatible with business and solve users’ pain points to some degree. For confidentiality reasons, I cannot write about these in more detail.

Another take on from this project was to better plan the User Research part. Unfortunately because of the timing of the project producers were not available to interview but they were crucial to this project. In this case, I tried to profile them by asking around, and also to the other professionals I interviewed. If I had to redo this project I would definitely look for at least two producer interviews.